In the heart of South Texas, far from the traditional fashion capitals, a family-run brand has been redefining Western style for over three decades. Double D Ranch, founded in 1989 by sisters Cheryl McMullen, Audrey Franz, and Hedy Carter, is more than just a clothing brand—it’s a bold statement of heritage, artistry, and high fashion.
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Photo credit to Cowboys & Indians Magazine
A Distinctive Western Aesthetic
Double D Ranch is known for its ability to blend a variety of influences into something uniquely its own. Their designs capture the rugged spirit of the cowboy, the rich artistry of Native American culture, and the free-spirited energy of bohemian fashion. This fusion of styles results in pieces that are instantly recognizable, from hand-embroidered jackets to intricate silver-buttoned vests.
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From Humble Beginnings to a Western Fashion Powerhouse
What started as a small operation in a Texas garage has grown into an influential fashion house known across the country. Each collection, released four times a year, is crafted with meticulous attention to detail—featuring luxurious fabrics, intricate beadwork, and signature embellishments that have become synonymous with the Double D Ranch name.
Worn by Icons
Double D Ranch has attracted a devoted following of fashion lovers, collectors, and celebrities alike. Rock legends like Steven Tyler of Aerosmith have been spotted in their designs, proving that Western fashion isn’t just for the ranch—it’s for the stage, the streets, and anywhere confidence and craftsmanship are celebrated.
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Expanding Beyond Apparel
While the brand is best known for its striking apparel, it has recently expanded its offerings to include handmade boots and bench-made hats—each one crafted individually, ensuring the same level of artistry and authenticity that has defined their clothing for decades.
A Brand Built on Family and Passion
At its core, Double D Ranch is still a family-run business with a deep love for the Western way of life. Their ability to honor tradition while pushing the boundaries of Western fashion has allowed them to remain at the forefront of the industry for over 30 years.
Double D Ranch continues to prove that Western wear isn’t just about utility—it’s about artistry, culture, and a way of life. Whether you’re a lifelong rancher, a collector of unique fashion, or someone who simply appreciates bold and beautiful craftsmanship, Double D Ranch offers something that speaks to the soul of the West.
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Shop Double D Ranch at Lammle’s Western Wear and experience a one-of-a-kind shopping experience at LW Ranch, located in our Macleod Lammle’s location. Discover the latest collections, exclusive styles, and the craftsmanship that has made Double D Ranch a Western fashion icon.
